Giới thiệu
Asana là project management platform, thành lập 2008 bởi co-founder Facebook Dustin Moskovitz. IPO 2020 (NYSE: ASAN), 135K+ paid customers, $550M revenue/năm. Sản phẩm: task management, project timelines (Gantt charts), workflows, portfolios, goals tracking. Mô hình: freemium (15 users, basic features) + Premium $11/user/month + Business $25/user/month.
Case Study
NASA dùng Asana quản lý Mars Rover project: 10,000+ tasks, 500 team members collaborate, timeline tracking critical milestones, on-time delivery 95%. Deloitte dùng Asana cho 100K+ consultants: standardize project workflows, reduce project delays 30%, client satisfaction +25%. Kết quả: 135K paid customers, $550M revenue, valuation $5B IPO.