Atlassian

Atlassian là công ty phần mềm cho dev teams, thành lập 2002 (Australia). IPO 2015 (NASDAQ: TEAM), 250K+ customers, $3.5B revenue/năm. Products: Jira (issue tracking, agile), Confluence (documentation, wiki), Bitbucket (Git), Trello (acquired), Jira Service Management. Mô hình: self-serve (no sales team), freemium + Standard $7.5/user/month + Premium $15/user/month.

NASA dùng Jira + Confluence cho Mars Rover: 1,000+ engineers, 50,000+ Jira tickets, Confluence docs cho mission specs → on-time delivery critical missions. Spotify dùng Atlassian stack: 2,000+ developers, 100K+ Jira tickets/năm, Confluence 50K+ docs → velocity tăng 40%. Kết quả: 250K customers, $3.5B revenue, market cap $45B.