Audible

Audible là audiobook platform #1, thành lập 1995, acquired by Amazon năm 2008. Millions of subscribers, 600K+ audiobooks, $3B revenue/năm (estimated). Mô hình: Audible Plus $8/month (unlimited catalog), Audible Premium Plus $15/month (unlimited + 1 credit/month for any book), a-la-carte purchases $10-30/book.

Commuter subscribe Audible Premium Plus $15/month: 1 credit = 1 audiobook ($25 value), plus unlimited Audible Plus catalog. Listener "read" 24 books/năm (vs 12 books print). Audible Originals: exclusive content. Kết quả: millions of subs, $3B revenue, Amazon ecosystem.