Giới thiệu
Baemin (Woowa Brothers - South Korea) vào VN 2019, thuộc Delivery Hero. 2M+ users, 30K+ restaurants, GMV $200M/năm, revenue $50M (commission 25%, delivery 15-25K). USP: kawaii branding (cute mascot), generous promotions (free delivery, cashback), focus HCM/HN. Acquired by Delivery Hero $4B (2019).
Case Study
Restaurant chains dùng Baemin: commission 25% (competitive), marketing support (banner ads, push notifications). User nhận voucher 50% up to 50K VND mỗi tuần. BaeminMart: grocery delivery 30 phút. Kết quả: 2M users, 30K restaurants, #4 food delivery VN.