Giới thiệu
Coursera là MOOC (Massive Open Online Course) platform, thành lập 2012 bởi Stanford professors. IPO 2021 (NYSE: COUR), 119M+ learners, 5,600+ courses, $500M revenue/năm. Mô hình: courses free to audit, pay $49-99 for certificate, Specializations $39-79/month, online degrees $15K-25K (partnered with 275+ universities: Yale, Stanford, Google, IBM).
Case Study
Learner take Google Data Analytics Certificate $39/month x 6 months = $234: get certified, 80% land job within 6 months. University partner: University of Illinois iMBA on Coursera $22K (vs $70K on-campus). Coursera for Business: 7,000+ companies (L'Oréal, P&G) upskill employees. Kết quả: 119M learners, $500M revenue.