Giới thiệu
Disney+ là streaming service của Disney, launch 2019. 150M+ subscribers global, $17B revenue/năm (Disney Direct-to-Consumer). Content: Disney, Pixar, Marvel, Star Wars, National Geographic. Mô hình: $8/month ad-free, $11/month ad-supported, bundle $14/month (Disney+ + Hulu + ESPN+). Global expansion 60+ countries.
Case Study
Family subscribe Disney+ $8/month: unlimited Disney/Marvel/Star Wars content, kids-safe, download offline. Bundle: $14/month Disney+ + Hulu + ESPN+ (save 40%). The Mandalorian: 30M views launch week, drive 10M+ subs. Kết quả: 150M subs, $17B revenue, fastest streaming service to 100M.