Giới thiệu
Edumall là marketplace online courses VN, thành lập 2017. 300K learners, 2,000+ instructors, 10,000+ courses (marketing, design, programming, soft skills), $8M GMV/năm. Giá: 200K-800K VND/course. Mô hình: instructors upload, Edumall take 30-40% revenue share + marketing support. Edumall Plus subscription: 990K VND/năm unlimited access 5,000+ courses.
Case Study
Instructor dạy Digital Marketing: 1 course 500K VND, 5,000 enrollments, revenue $125K, instructor nhận 65% = $81K. Learner mua Edumall Plus 990K: học unlimited 100+ courses/năm (value $50K nếu mua lẻ) → ROI 50x. Kết quả: 300K users, 10,000 courses, $8M GMV.