Giới thiệu
Etsy là marketplace handmade & vintage goods, thành lập 2005, IPO 2015 (NASDAQ: ETSY). 7M+ active sellers, 90M+ buyers, GMV $13B/năm, $2.6B revenue. Mô hình: listing fee $0.20/item, transaction fee 6.5%, payment processing 3% + $0.25, ads (optional).
Case Study
Seller handmade jewelry: 1K listings, 500 sales/month, AOV $50, revenue $25K/month, Etsy fee 9.5% ($2.4K). Etsy Ads: seller spend $500/month ads, ROAS 4x → $2K extra revenue. Kết quả: 90M buyers, GMV $13B, market cap $12B.