E-commerce - Luxury Fashion Marketplace
Farfetch
International • Thành lập 2007
https://www.farfetch.comGiới thiệu
Farfetch là luxury fashion marketplace, connect 1,400+ boutiques/brands globally, thành lập 2007 (UK). IPO 2018 (NYSE: FTCH), 3M+ active consumers, GMV $4B/năm, $2B revenue. Mô hình: boutiques list inventory, Farfetch take 25-30% commission + logistics service fee. Farfetch Platform Solutions: white-label e-commerce for luxury brands (Chanel, Gucci).
Case Study
Customer NYC mua Gucci bag từ boutique Milan via Farfetch: delivery 3 ngày DHL, authenticate guarantee, customer service 24/7. Boutique revenue +50% via Farfetch global reach. Kết quả: GMV $4B, 1,400+ partners, acquired by Coupang $500M (later).