Giới thiệu
Headspace là meditation app, thành lập 2010 (UK). 70M+ downloads, 2M+ subscribers, $200M revenue/năm. Mô hình: freemium (Basics course free), subscription $13/month or $70/year, B2B (corporate wellness $12-15/employee/year). Content: guided meditations, sleep sounds, mindfulness exercises. Merge with Ginger (mental health) 2021 → Headspace Health.
Case Study
User subscribe $70/year: 500+ meditations, sleep sounds, mindful movement. Headspace for Work: Starbucks provide free to 300K employees → stress reduction 30%. Nike partnership: Nike Training Club app integrates Headspace. Kết quả: 70M downloads, 2M paid subs, $200M revenue.