Giới thiệu
Leflair là flash sales luxury goods platform, thành lập 2015. 500K members, $15M GMV/năm (estimated). Concept: limited-time sales (3-7 days) luxury fashion, cosmetics, home goods, discounts 30-70% off retail. Invite-only membership (later open to public). Mô hình: buy inventory from brands (overstock, end-of-season), sell at discount, take margin 40-60%.
Case Study
Member mua Gucci sunglasses: retail $500, Leflair $200 (60% off), limited stock 50 units, sell out 2 days. Leflair partnership với brands: clear inventory (overstock, previous season), maintain brand value (no permanent markdowns). Mobile-first: 80% orders from app. Kết quả: 500K members, $15M GMV (struggled, pivoted multiple times).