MasterClass

MasterClass là premium online courses taught by celebrities/experts, thành lập 2015. $250M revenue/năm (estimated), valuation $2.75B (2021). Instructors: Gordon Ramsay (cooking), Serena Williams (tennis), Neil Gaiman (writing), Chris Hadfield (space exploration). Mô hình: subscription $120/year (180+ courses), high production value ($1M+ per course production).

User subscribe $120/year: learn cooking from Gordon Ramsay, writing from Margaret Atwood, acting from Natalie Portman. Production quality: Hollywood-level cinematography, 2-5 hours per class. Celebrity marketing: Gordon Ramsay course launch → 500K signups. Kết quả: millions of subscribers, $250M revenue, valuation $2.75B.