Giới thiệu
Moca là e-wallet integrate trong Grab super app, launch VN 2018. 5M+ users, GMV $1B/năm, $30M revenue/năm (estimated). Use cases: pay Grab rides/food, transfer money, bill payments, buy insurance. Mô hình: transaction fee 0.5-1%, float income, cross-sell financial products (micro-loans, insurance). Synergy: Grab users auto adopt Moca.
Case Study
User pay GrabFood bằng Moca: cashback 5%, earn GrabRewards points. Moca lending: borrow 5M VND, repay via Grab rides revenue (for drivers). Kết quả: 5M users, GMV $1B, part of Grab ecosystem.