Giới thiệu
PayPal là payment processor #1 thế giới, thành lập 1998, spun off from eBay 2015 (NASDAQ: PYPL). 435M active accounts, $1.4T payment volume/năm, $27B revenue. Mô hình: transaction fee 2.9% + $0.30, currency conversion fee 3-4%, Venmo (P2P), PayPal Credit (BNPL). Acquired: Braintree, Venmo, Honey, iZettle.
Case Study
E-commerce merchant: accept PayPal, conversion rate +30% (trust factor), fee 2.9% + $0.30. Venmo P2P: 90M users, $230B TPV/năm, monetize via merchant payments. PayPal Honey: browser extension auto-apply coupons, 17M users, drive GMV $5B, earn affiliate commission. Kết quả: 435M accounts, $27B revenue, market cap $85B.