Giới thiệu
Poshmark là social marketplace fashion resale, thành lập 2011, IPO 2021 (NASDAQ: POSH). 80M+ users, 200M+ items listed, $300M revenue/năm. Mô hình: sellers list items free, Poshmark take 20% commission (or $2.95 for items <$15). Social features: follow sellers, like items, "Posh Parties" (virtual shopping events).
Case Study
Seller list 100 items closet: 20 sales/month, AOV $30, revenue $600, Poshmark fee $120 (20%). Posh Party: themed events (Designer Handbags, Athleisure), sellers share items, traffic spike 300%. Kết quả: 80M users, 200M listings, acquired by Naver $1.2B.