Giới thiệu
Robinhood là commission-free stock trading app, thành lập 2013. IPO 2021 (NASDAQ: HOOD), 23M funded accounts, $1.4B revenue/năm. USP: $0 commissions stocks/ETFs/options, fractional shares (buy $1 worth Tesla). Mô hình: Payment for Order Flow (PFOF - sell order flow to HFTs), Robinhood Gold subscription $5/month (margin, research), interest on cash.
Case Study
User mua $100 fractional Tesla shares: $0 commission, instant execution. Robinhood democratize investing: 50% users first-time investors, median age 31. GameStop squeeze 2021: Robinhood restrict trading → controversy. Kết quả: 23M accounts, $1.4B revenue, IPO valuation $32B.