Giới thiệu
Shopify là e-commerce platform #1 thế giới, thành lập 2006 (Canada), IPO 2015 (NYSE/TSX: SHOP). 2M+ merchants, GMV $200B/năm, $5.6B revenue. Mô hình: Subscription ($29-299/month plans) + transaction fee 0.5-2% (nếu không dùng Shopify Payments) + Shopify Payments processing fee 2.9% + 30¢. Ecosystem: Shopify App Store (8,000+ apps), themes, Shopify Capital (merchant loans).
Case Study
Allbirds (DTC shoe brand) dùng Shopify: launch online store 2 tuần, scale đến $100M revenue, IPO 2021. Kylie Cosmetics (Kylie Jenner): dùng Shopify, $420M revenue trong 18 tháng, valuation $900M. Kết quả: 2M merchants, GMV $200B, $5.6B revenue, market cap $65B.