Giới thiệu
Slack là nền tảng team collaboration #1 thế giới (acquired by Salesforce $27.7B năm 2021). Thành lập 2013, 18M daily active users, 750K+ paid customers, $1.5B revenue/năm. Sản phẩm: team chat (channels, DMs, threads), file sharing, integrations (2,400+ apps: Google Drive, Zoom, Jira), workflow automation (Slack Workflows). Mô hình: freemium (10K message history, 10 integrations) + Standard $8/user/month + Business+ $15/user/month.
Case Study
Airbnb dùng Slack cho 6,000+ employees: 5,000+ channels, 1M messages/day, integrate với GitHub/Jira/Figma, reduce email 80%, decision speed tăng 40%. Shopify dùng Slack Workflows: auto onboarding new hires (create accounts, assign tasks, send welcome message) → reduce HR workload 60%. Kết quả: 18M DAU, 750K paid orgs, $1.5B revenue, acquired by Salesforce $27.7B.