Stitch Fix

Stitch Fix là personal styling subscription service, thành lập 2011. IPO 2017 (NASDAQ: SFIX), 3M+ active clients, $2B revenue/năm. Mô hình: $20 styling fee, receive 5 items (clothes + accessories), keep what you like, return rest free, styling fee credit toward purchases, 25% discount if keep all 5. AI + human stylists.

Client complete style quiz: preferences, sizes, budget. Stylist (AI-assisted) curate 5 items, ship monthly/quarterly. Keep 2 items ($150): pay $130 (after $20 credit). Keep all 5: 25% discount. Kết quả: 3M clients, $2B revenue, 87 data scientists (AI-driven).