Giới thiệu
Substack là newsletter platform, thành lập 2017. 1M+ paid subscriptions across thousands of writers, $50M revenue/năm (10% take rate). Mô hình: writers publish free/paid newsletters, Substack take 10% of subscription revenue + Stripe fee. No upfront cost for writers. Top writers: $1M+/năm.
Case Study
Writer 5K paid subscribers @ $10/month: $50K/month revenue, Substack fee 10% ($5K), net $45K. Matt Taibbi, Heather Cox Richardson: $1M+ annual income. Substack Notes: Twitter-like social feed. Kết quả: 1M+ paid subs, $50M revenue, top writers earn millions.