Giới thiệu
Sweetgreen là salad fast casual, thành lập 2007. IPO 2021 (NYSE: SG), 200+ stores, $500M revenue/năm. USP: organic ingredients, local farms, seasonal menu, tech-forward (mobile order, automated kitchens). Sweetgreen Outpost: subscription $10/month unlimited toppings upgrade. Target: millennials wellness-focused.
Case Study
Customer order Harvest Bowl: $15, organic kale + quinoa + roasted veggies, 500 calories, macro tracking. Digital orders: 70% revenue, average ticket +20% vs in-store. Sweetgreen automated kitchen: robotic bowl assembly, consistency 100%. Kết quả: 200 stores, $500M revenue, IPO $2B valuation.