Giới thiệu
Trello là kanban-based project management tool, thành lập 2011, acquired by Atlassian $425M năm 2017. 50M+ registered users, $200M revenue/năm (estimated). Concept: visual boards, lists, cards - drag & drop workflow. Power-Ups: integrations với Slack, Google Drive, Jira. Mô hình: freemium (unlimited boards, 10 boards/workspace) + Standard $5/user/month + Premium $10/user/month.
Case Study
Kickstarter dùng Trello manage 1,000+ projects: every project = 1 board, lists = stages (Idea, Design, Launch, Shipped), cards = tasks, team visibility 100%. Adobe Creative Cloud team: 200 employees dùng Trello cho product roadmap, sprint planning, bug tracking → velocity tăng 30%. Kết quả: 50M users, acquired $425M by Atlassian.