Giới thiệu
Twitch là live streaming platform #1 cho gaming, thành lập 2011, acquired by Amazon $970M năm 2014. 140M MAU, 7M+ streamers, $2.6B revenue/năm (estimated). Mô hình: streamer subscriptions ($5/month tiers), ads (CPM), Bits (viewers tip streamers, Twitch take 30%), Twitch Prime (Amazon Prime perk).
Case Study
Streamer tier 1K subscribers: $5/month x 1K = $5K/month (50% rev share = $2.5K). Viewer buy $100 Bits, tip favorite streamer, Twitch take 30%. Twitch Drops: watch streams, earn in-game rewards → viewer engagement +200%. Kết quả: 140M MAU, $2.6B revenue, Amazon ecosystem.