Giới thiệu
Udemy là marketplace online courses, thành lập 2010. 60M+ learners, 70K+ instructors, 210K+ courses, $600M revenue/năm. Mô hình: instructors set price ($10-200), Udemy take 50% (organic traffic) or 3% (instructor promo). Frequent sales: $200 courses sold at $10-15. Udemy Business: $360/user/year subscription (7K+ curated courses).
Case Study
Instructor create Python course: 20K enrollments @ avg $15, revenue $150K, Udemy take 50% ($75K), instructor net $75K. Learner buy on sale $12 (vs $200 list price). Udemy Business: L'Oréal 10K employees access, $3.6M contract. Kết quả: 60M learners, 210K courses, $600M revenue.