Giới thiệu
Unica là marketplace online courses #1 VN, thành lập 2013. Giống Udemy Vietnam, Unica connect instructors (5,000+) với learners (800K users). Courses: marketing, design, office skills, personal development, programming. Giá: 200K-1M VND/course. Mô hình: instructors upload courses, Unica take 30-50% revenue share, marketing + support students.
Case Study
Instructor dạy Facebook Ads trên Unica: 1 course giá 500K VND, 10,000 students enrolled, revenue $250K (instructor nhận 60% = $150K). Learner học Excel course (300K VND): hoàn thành 20 giờ video, pass certification exam, apply vào công việc → salary tăng 30%. Kết quả: 800K users, 5,000 instructors, 20,000 courses, $15M GMV.