Giới thiệu
Wayfair là e-commerce home goods #1 US, thành lập 2002. 30M+ active customers, 14M products, $12B revenue/năm. Mô hình: dropship model (suppliers ship direct, Wayfair take 15-25% commission) + private label brands (AllModern, Joss & Main, Birch Lane). Free shipping on orders $35+.
Case Study
Customer mua sofa $800: free shipping, delivery 5-7 ngày, 30-day return policy, financing 0% APR. Wayfair private labels: 50% margin vs 25% dropship. Visual search: upload photo furniture, find similar items → conversion +35%. Kết quả: 30M customers, $12B revenue.