Giới thiệu
Whoop là fitness wearable strap + subscription service, thành lập 2012. 500K+ members, $300M revenue/năm, valuation $3.6B (2021). USP: no screen, focus on recovery/strain/sleep tracking, subscription $30/month (hardware included), data-driven coaching. Target: pro athletes (LeBron, Cristiano Ronaldo), CrossFit, military.
Case Study
Athlete track HRV (heart rate variability), strain, sleep quality daily. Whoop recommends rest vs train based on recovery score. 85% users improve sleep 20%+ after 6 months. B2B: 500+ sports teams (NFL, NBA) use Whoop for injury prevention. Kết quả: 500K members, $300M revenue, $400M funding from SoftBank.