Giới thiệu
Wix là website builder platform, thành lập 2006 (Israel). IPO 2013 (NASDAQ: WIX), 230M+ users, 6M+ paid subscribers, $1.4B revenue/năm. Mô hình: freemium (Wix ads on site), premium $16-59/month (remove ads, custom domain, more storage), e-commerce $27-59/month. AI-powered Wix ADI (Artificial Design Intelligence).
Case Study
User create portfolio website: drag-and-drop editor, 800+ templates, SEO tools, mobile-optimized. Upgrade $16/month: remove Wix ads, connect domain, 3GB storage. Wix Stores: sell products online, payment processing, inventory. Kết quả: 230M users, 6M paid, $1.4B revenue.