Entertainment - Ad-free Video Subscription
YouTube Premium
International • Thành lập 2018
https://www.youtube.com/premiumGiới thiệu
YouTube Premium là subscription tier của YouTube (Google), launch 2018. 80M+ subscribers, $8B revenue/năm (estimated). Benefits: ad-free videos, background play (mobile), offline downloads, YouTube Music included. Mô hình: $12/month individual, $18/month family (5 members), $7/month students.
Case Study
User subscribe $12/month: watch ad-free on TV/mobile, background play while multitasking, download videos for flights. Family plan $18: share with 5 members ($3.6/person). YouTube Premium revenue: 55% paid to creators (same as ad revenue share). Kết quả: 80M subs, $8B revenue.