Giới thiệu
ClassPass là fitness membership network, thành lập 2013, acquired by Mindbody $500M năm 2021. Millions of users, 30K+ studios/gyms globally, $200M revenue/năm. Mô hình: subscription $49-199/month (credits-based), book classes at partner studios (yoga, spin, boxing, pilates), ClassPass pay studios per visit (revenue share 30-50% off retail price).
Case Study
User subscribe $79/month (45 credits): attend 4-8 classes/month (yoga 7 credits, spin 10 credits), try 10+ different studios. Studios fill empty spots: ClassPass customers fill 20-30% capacity, revenue $50K-100K/month from ClassPass. Kết quả: millions of users, acquired $500M by Mindbody.