Giới thiệu
Kickstarter là nền tảng reward-based crowdfunding lớn nhất thế giới. Từ 2009 đến nay, Kickstarter đã fund 250K+ projects, pledge $7.5B+ từ 21M+ backers.
Case Study
Kickstarter **Crowdfunding** platform: creators launch campaigns với funding goal và deadline (30-60 days), backers pledge money nhận rewards (products, perks), Kickstarter takes 5% fee nếu project funded (all-or-nothing model - nếu không reach goal, không ai charged). Kickstarter democratize funding - artists, inventors, startups raise capital mà không cần VCs/banks. Success stories: Pebble Watch ($10M), Exploding Kittens game ($9M), Coolest Cooler ($13M). Kickstarter cũng **Marketplace** - connects creators với backers, facilitates transactions, nhưng không own products. Challenges: 41% success rate (59% fail to fund), fulfillment disasters (9% projects never deliver), fraud/scams, competition (Indiegogo, GoFundMe). Kickstarter PBC (Public Benefit Corp) - committed to mission over profits.