Giới thiệu
Loom là async video messaging tool, thành lập 2016. 20M+ users, $150M revenue/năm, valuation $1.5B (2021). Use case: screen recording + webcam overlay, send video messages (replace meetings, emails, loom.com/share/xxx links). Mô hình: freemium (25 videos, 5 min max), Starter $8/user/month (unlimited), Business $12/user/month (custom branding, analytics).
Case Study
Remote team dùng Loom: gửi 5-min video explain bug (thay vì 30-min meeting), save 100 hours/năm/team. Sales team: send personalized Loom videos to prospects, response rate +300% vs email. Kết quả: 20M users, $150M revenue, acquired by Atlassian $975M (2023).