Giới thiệu
Mailchimp là email marketing platform #1, thành lập 2001, acquired by Intuit $12B năm 2021. 13M users, $800M revenue/năm. Sản phẩm: email campaigns, automation, landing pages, CRM, analytics. Mô hình: freemium (500 contacts, 2,500 emails/month) + Essentials $13/month + Standard $20/month (usage-based: pricing tăng theo số contacts).
Case Study
E-commerce store 10K subscribers dùng Mailchimp: automated welcome series (3 emails), abandoned cart recovery, product recommendations → email revenue 30% total revenue. Non-profit dùng Mailchimp free plan: 500 donors, 2,500 emails/month, donation emails, open rate 40%, CTR 8%. Kết quả: 13M users, $800M revenue, acquired $12B by Intuit.