Giới thiệu
Patreon là nền tảng membership cho creators (artists, musicians, podcasters, writers) kiếm thu nhập recurring từ fans. 250K+ creators, 8M+ patrons, $3.5B+ paid to creators.
Case Study
Patreon **Subscription** model nhưng cho creators. Creators offer membership tiers ($5, $10, $50/month), fans (patrons) subscribe và nhận perks: early access to content, exclusive posts, behind-the-scenes, Discord access, personalized rewards. Patreon takes 5-12% cut (depending on plan: Lite 5%, Pro 8%, Premium 12%). Model giải quyết creator monetization: ad revenue YouTube/Spotify thấp và unpredictable, Patreon tạo steady monthly income. Ví dụ: podcaster có 1,000 patrons × $10/month = $10K/month ($9K sau Patreon cut). Patreon cũng áp dụng **Peer-to-Peer** - platform connects creators với fans trực tiếp, Patreon chỉ facilitate, không own content. Challenges: competition (Substack, OnlyFans, Ko-fi), platform fees seen as high, creator churn.