Fashion - Clothing Rental Subscription
Rent the Runway
International • Thành lập 2009
https://www.renttherunway.comGiới thiệu
Rent the Runway là fashion rental service, thành lập 2009. IPO 2021 (NASDAQ: RENT), $300M revenue/năm. Mô hình: subscription $89-199/month (rent 4-16 items, rotate unlimited), single-event rental $30-200. Inventory: 700+ designer brands (Diane von Furstenberg, Marchesa, Proenza Schouler). Dry cleaning included.
Case Study
Customer subscribe $135/month: rent 8 items, wear designer dresses $300-500 retail, return, get new items. Save $3K+/năm vs buying. Event rental: $75 rent dress worth $400. Reverse logistics: 75% fulfillment costs, dry cleaning operation massive. Kết quả: $300M revenue, disrupted $2.4T fashion industry.