Giới thiệu
Square (rebranded to Block Inc) là payment POS system, thành lập 2009 bởi Jack Dorsey (Twitter founder). IPO 2015 (NYSE: SQ), $17B revenue/năm. Sản phẩm: Square Reader (card reader), Square POS (software), Square Capital (loans), Cash App (P2P $60B+ TPV). Mô hình: transaction fee 2.6% + 10¢, hardware sales, software subscriptions.
Case Study
Coffee shop dùng Square: $500/day sales, fee 2.6% = $13/day. Square Capital: borrow $10K, repay via % daily sales (no fixed payments). Cash App: 50M MAU, P2P payments, Bitcoin trading, stock investing → ecosystem lock-in. Kết quả: $17B revenue, market cap $45B.