Giới thiệu
Warby Parker là DTC eyewear brand, thành lập 2010. IPO 2021 (NYSE: WRBY), 200+ retail stores, $600M revenue/năm. USP: affordable designer eyewear ($95 prescriptions vs $300+ traditional), Home Try-On (5 frames ship free), Buy-a-Pair Give-a-Pair (social mission). Vertically integrated: design, manufacture, distribute.
Case Study
Customer Home Try-On: order 5 frames online free, try at home 5 days, return no cost, order favorite $95. Virtual Try-On: AR app see frames on face. Retail stores: 200+ locations, eye exams, omnichannel. Kết quả: $600M revenue, IPO $6B valuation, disrupted $150B eyewear industry.