Giới thiệu
Canva là nền tảng thiết kế đồ họa online với 135M+ users, valued $26B. Canva democratize design với drag-and-drop interface, không cần Photoshop skills.
Case Study
Canva **Freemium** master: Free tier cung cấp 250K+ templates, basic design tools, 5GB storage - đủ cho casual users. Pro tier ($13/month) unlocks: 100M+ premium photos/graphics, background remover, brand kit, unlimited storage, resize magic. Enterprise tier (custom pricing) adds team collaboration, SSO, admin controls. Conversion strategy thông minh: free users tạo designs, encounter premium elements (locked photos/templates), one-click upgrade. 6%+ users convert to paid. Canva cũng áp dụng **Marketplace model** - designers sell templates/graphics trên Canva, Canva takes commission. Canva Print service là **Add-on** - users design trên Canva, order prints (business cards, posters) directly, Canva fulfills và earns margin.